CLEAR—Unilever’s premium professional anti-dandruff brand—globally launched its first-ever SCALPCEUTICALS PRO RANGE under the core concept of “the collision of luxury and technology,” redefining new standards for premium scalp care. With 50 years of expertise in scalp care, this groundbreaking series integrates cutting-edge innovations from five global laboratories and the collective efforts of over 200 dermatologists. Leveraging three patented technologies, it breaks through the limitations of traditional hair care, harnessing “cellular-level2 repair” science to revitalize scalp health from the root and herald a revolutionary new era in premium scalp care.
Currently, China’s premium scalp care market is experiencing explosive growth, expanding at a rate of 190% and reaching a scale of over 33 billion RMB. Faced with evolving consumer demands and their diverse needs for scalp health, simply focusing on ”cleansing” is no longer enough to satisfy their desire for a premium experience.
“The key to a healthy scalp lies in fundamental repair at the cellular level.” Elsharkawy Mohamed, Unilever China’s Hair Care Marketing Director and Global Vice President of CLEAR, emphasized that Clear is now focusing on cell science and announced the global launch of the brand’s first SCALPCEUTICALS PRO RANGE.
This series, developed through a decade of research in partnership with five global labs and tested by more than 200 dermatologists, features a revolutionary “cellular-level hair care technology matrix.” It’s designed to address the core issues of oiliness, dandruff, and sensitivity, helping to build a healthy scalp environment.
Eric Han, Head of R&D for Unilever Beauty & Wellbeing North Asia, stated: ”In the new era of scalp care, treatment should not remain superficial. CLEAR’s technological approach is about ‘rebuilding the foundation’ by synergistically managing cell metabolism and the scalp microbiome to help restore scalp health.”
Thus, the CLEAR SCALPCEUTICALS PRO RANGE, built upon three patented technologies, now introduced five targeted products: The Selenium Disulfide Anti-Dandruff Shampoo incorporates Unilever’s proprietary Selenium Disulfide PRO Technology, which strengthens the protein “skeleton” and “outer walls” of barrier cells to eliminate and prevent dandruff at its root cause, clearing 99% of flakes in just one wash, and correcting oiliness, dandruff, and itch in 4 weeks. The Scalp Massage Essence helps repair the scalp barrier and create an invisible shield against dandruff. For recurrent dandruff issues, the Anti-Dandruff Conditioning Shampoo utilizes Piroctone Olamine Technology to not only inhibit and fight dandruff but also to improve the scalp environment, boosting dandruff resistance by 500%.
Beyond breakthroughs in dandruff control, CLEAR has launched its first clinically proven Oil Control Shampoo to address excessive sebum secretion. Utilizing Sebum-reg tech, it inhibits “scalp oil production” for a purer and more controlled scalp, correcting oily hair in 4 weeks. Specially formulated for sensitive scalps, the Soothing and Repairing Shampoo is inspired by Nobel Prize-winning research. It features the SENSICARE ingredient to precisely block sensitivity signals and correct the four major concerns of dryness, itch, tightness, and redness within four weeks.
To better showcase the revolutionary innovation at the cellular level, CLEAR SCALPCEUTICALS PRO RANGE spokesperson Leo Luo and the CLEAR R&D team conducted live experiments at the launch event to demonstrate the series’ powerful scientific capabilities. Leo Luo stated, ”As the spokesperson for the CLEAR SCALPCEUTICALS PRO RANGE, I am once again impressed by CLEAR’s technological strength. At the same time, as a consumer, I also really enjoy the pleasant hair care experience CLEAR provides. It truly achieves a balance between professional efficacy and comfort!”
CLEAR SCALPCEUTICALS PRO RANGE spokesperson Leo Luo and the CLEAR R&D team conducted live experiments at the launch event to demonstrate the series’ powerful scientific capabilities.
