Sofwave Medical Ltd, an emerging leader in energy-based non-invasive, aesthetic medical devices, today announced the appointment of Larry Laber to the role of Executive Vice President, North American Sales. Mr. Laber is an aesthetic energy-based medical device sales veteran with more than 20 years of experience in the industry. Mr. Laber will be responsible for managing and continuing the buildout of the US sales team, and alignment of the go to market strategy with our partner in Canada, XCite medical.
Prior to joining Sofwave, Larry served as Chief Commercial Officer at Lutronic, where he was instrumental in building one of the strongest and fastest-growing aesthetic laser companies over the last five years. His strategic vision and consistent results have earned him a reputation in the industry as a proven senior commercial leader. Larry’s career is marked by his dedication to excellence and his consistent success in increasing revenue, leading commercial teams, building brands, and expanding market share. Larry holds a B.A. in Communications from California State University, Northridge, and he is passionate about building and leading dynamic teams that succeed at the highest levels.
