A popular skincare line debuts “For Everyone’s Sensitive Skin” campaign as part of a rebrand. Cetaphil announced a complete brand “restage,” in a press release earlier this week. The brand is revamping its 77-year-old image with a bold, refreshed visual upgrade.
The goal of the rebrand is to reach new customers, offering education and sensitive skin solutions with a modern approach.
Owned by Galderma, research from the company’s global sensitive skincare faculty found sensitive skin affects 70% of all people regardless of age, gender, ethnicity, and skin tone.
Cetaphil partnered with DJ, and influencer, Griffin Maxwell Brooks and double board-certified dermatologist Dr. Daniel Belkin in the effort to reshape how sensitive skincare is perceived and visual turning daily routines into moments of self-care.
